Retail is facing tough times but in the Bay Area, brick-and-mortar stores continue to open, including those in new or revamped shopping centers. Here’s what’s going on right now in Bay Area retail:
Beauty gets bigger in the East Bay
Cosmetics retailers are making moves in the Bay Area. While Ulta is apparently opening a store in downtown Pleasant Hill, Sephora is planning a new store slated for Concord’s new shopping center, The Veranda.
Sephora will open later this year in the center located on Diamond Boulevard, though reps for the shopping center did not disclose an exact opening date.
The popular beauty company joins a slew of other tenants at The Veranda, including a trio of outlet stores from Gap, Inc. — Gap Factory Outlet, Banana Republic Factory Outlet and Old Navy. A Sutter Health urgent care clinic is also expected to open later this year in the center.
From catalog to brick-and-mortar
When many retailers are closing up brick-and-mortar shops in favor of shipping products directly to customers, one company is expanding its physical presence.
Soft Surroundings, a Missouri-based women’s apparel and home decor retailer that got its start selling through catalogs in 1999, is opening 16 locations in 2018, including at least three in California.
In the Bay Area, it will open a store later this year in Walnut Creek’s ritzy Broadway Plaza shopping corridor, as well as a location in Santa Rosa.
It’s a sort of backward approach from other retailers, which are closing stores in favor of online options, but it appears to have been successful so far. According to the St. Louis Post-Dispatch, Soft Surroundings has never closed a location, except to relocate within the same city.
Senior Vice President of Retail Danny Boddy told that news organization that starting with catalog and then online sales gave the company a “robust database”
Source:: The Mercury News – Business