The 5 most important SEO trends to watch in 2018

Long gone are the days when keyword placement and backlinks guaranteed success in SEO. As Google gathers increasingly more data about us, search results have become more accurate, timely, and personalized than ever. As such, the SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a timely manner. A lot has happened in SEO this year, but I don’t want to burden you with technicalities. Instead, I’ll discuss what I see as…

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Source:: The Next Web – Technology

How to accurately value your startup for your next funding round

Valuing and deciding how much equity to give away of a company that you’ve, no doubt, put your heart and soul into is always going to be a gnarly issue. Unfortunately there is no single answer but here are a few tips that can help you to navigate this notoriously tricky territory. Generally when trying to value their company for a funding round, founders will ask one of these three questions: How much money should I raise? What percentage of the company should I give away? What company valuation should I use? In nearly all cases, the answer is…

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Source:: The Next Web – Technology

From Compton to Google: How to fix tech’s diversity problem

The internship The summer of 2001, I found myself in a hotel conference suite hearing from a successful black businessman named Brian Morton share his career experience. Sitting in a room with 40 or so other students of color, I listened with eager expectation as he imparted wisdom about the world of business into which I would soon embark. He was my first ever role model in the corporate world. He was the kind of person I knew I needed to be if I hoped to one day be successful. I don’t remember much of what he said. That wasn’t…

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Source:: The Next Web – Technology

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