Victoria’s Secret 2018 show.
Dimitrios Kambouris/Getty Images
Victoria’s Secret says it will bring back its annual runway show, but hasn’t set a date.
The brand canceled its runway show in 2019, promising to rethink the business.
Victoria’s Secret ditched its Angels in June, saying the concept was not “culturally relevant.”
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Victoria’s Secret plans to revive its annual runway show in the future – only without its Angels this time.
Victoria’s Secret canceled its runway show in November 2019, 24 years after it launched in 1995. Les Wexner, then CEO of parent company L Brands, said at the time that the company didn’t think “network television is the right fit” for the show and that it was rethinking “literally everything” about the business.
In a presentation to investors on Monday, Victoria’s Secret CEO Martin Waters said the company’s “intent is to get back into the fashion show business” in the future, CNBC reported. He didn’t give a timeline.
“We’re not in a hurry to announce when that will be or how that will be … but we will redefine it in a way that’s culturally relevant in the coming years,” he said, according to CNBC.
The fashion show, which famously featured Victoria’s Secret top models, the Angels, saw its ratings decline in the years running up to its cancellation.
The company ditched its Angels for good in June, and is promising to focus more on inclusivity and diversity.
Read more: Victoria’s Secret’s new CMO on how the brand’s radically different new image will help it win back disillusioned shoppers
In its heyday in the late 90s and early to mid-2000s, the event attracted millions of viewers. The show, and the costumes, became more elaborate as the years went on.
Ed Razek, the brains behind the show and L Brands’ marketing chief, was considered one of the most influential people in modeling throughout the early 2000s, and helped launch the careers of household names such as Gisele Bündchen, Tyra Banks, and Heidi Klum.
Razek later stepped down. He and Wexner were accused of creating a “culture of misogyny, bullying, and harassment,” according to a report in The New York Times.
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Source:: Business Insider