Starbucks introduced the Social Sips program.
A barista posted a video of a 22-drink Starbucks order on TikTok and it went viral.
The Starbucks worker is one of many to complain about complicated online orders.
Baristas have told Insider that TikTok-inspired drinks and mobile orders have “overwhelmed” stores.
See more stories on Insider’s business page.
A 22-drink Starbucks order went viral on TikTok, as workers struggle to keep up with online orders.
“I guess Karen’s little sister ordered today,” the barista @sarai.camp0s said in the video, showing the Uber Eats order tag for “Katie.”
The June 28 TikTok has since received nearly 2.5 million views. In it, the user said the lengthy order prompted the workers to quit. Insider was unable to confirm whether any staff at the Starbucks location in Hayward, California quit or the statement was said in jest. A Starbucks spokesperson, as well as the TikTok user, did not respond to a request for comment.
@sarai.camp0s said the order took three large bags and two regular-sized ones and included 18 small strawberry açaí lemonades.
Oh, just a regular day working at Starbucks 🙂 #starbucks #wequit #fyp
♬ Into The Thick Of It! – The Backyardigans
Online ordering has opened baristas up to a host of concerns. Last month, several Starbucks workers told Insider that mobile ordering is out of control and has led to in-store delays, as well as complicated “secret menu” drinks inspired by TikTok and Instagram. At the time, a Starbucks spokesperson said the delays were “not illustrative of the customer and partner experience in a majority of our stores.”
“I cannot forget the amount of times Uber Eats orders have been nothing but chaotic and demanding,” a former shift manager at a Starbucks location in Baltimore told Insider. “There is zero limits on Uber Eats orders. When it’s a giant delivery order it can get overwhelming.”
Alexis Rivera, a former shift manager in New Jersey, told Insider that one time her store was so “overwhelmed” with orders that they “had to lock the store” and stop serving new customers until things calmed down.
Earlier this month, another TikToker @mrleighteaches showed how he and other starbucks workers had learned to make items unavailable on the Starbucks app in order to make it a “slow day.” The video had over 150,000 views before it was taken down and the user’s account appears to have been deleted after a series of negative comments popped up on the video, The Daily Dot reported. A Starbucks spokesperson said at the time that the app correctly displays what is available and stores can turn it on and off.
Another Starbucks barista was fired in May after he tweeted a picture of a complicated drink order that included 13 modifications, HuffPost reported. He captioned the image “On today’s episode of why I want to quit …read more
Source:: Business Insider