With amusement and theme parks still closed, Experiential Supply Co. is rolling out interactive drive-through attractions with immersive tunnels, colorful installations, oversized displays on a parking lot of the largely vacant Westfield Promenade building in Woodland Hills.

Starting March 26, the site near the Promenade mall will be transformed into the “Willy Wonka meets Burning Man oasis,” according to the event organizers. Sugar Rush ride experience will include installations, art and performances.

The event is organized by Experiential Supply Co., the same attractions company that hosted Haunt’oween LA and WonderLAnd last year near Promenade.

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Last year’s WonderLAnd ride included Christmas Tree Forest, Gingerbread Lane, the North Pole and Elf Village along with a holiday marketplace and Snow Flake tunnel.

Jasen Smith, Experiential Supply Co. founder, said the reason his team chose the parking lot near Promenade is because they were familiar with space after Hauntoween & WonderLAnd events.

“For Sugar Rush, we’ve actually taken up more of the parking lot,” he said. “It’s a much larger course than our previous ones. There’s a lot of families around here and we want to make sure we’re accessible to them.”

Nearly five million pieces of candy have been purchased to be given out to Sugar Rush visitors, he said.

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The event will take place for about a month from March 26 to April 25 from 3 p.m. to 10 p.m. every day at 6100 Topanga Canyon Blvd. Tickets will cost $75 per car.

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Source:: Los Angeles Daily News


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