Summary List Placement
B Corps are businesses graded on their efforts to create an inclusive, sustainable economy.
These companies treat “good business” as an idea that includes both profit and purpose.
Below, we rounded up the B Corps we love shopping at most, including Patagonia, Allbirds, and Prose.
As history can attest, well-meaning government and nonprofits aren’t enough on their own to fix every societal issue. Even with more time, it’s unlikely they’ll reveal themselves to be the silver bullets that single-handedly eradicate poverty, inequality, and infuse the workplace with jobs that make workers feel dignified and purposeful.
For that caliber of change, however, there are companies willing to bet on a different conceptualization of “good business.” Perhaps most impressive of this group are B Corps — businesses that volunteer to be graded by the nonprofit B Lab each year to ensure they’re meeting the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Companies that are awarded B Corp status have committed to using their business to work toward a more inclusive and sustainable economy. The businesses strive to reduce inequality, lower poverty levels, and create a healthier environment, stronger communities, and purposeful jobs.
They leverage their resources to pay into a better world, creating a definition of success that includes commonwealth and positive impact as necessary aspects of sustainable consumerism. It’s not charity, it’s better business, and the point is to move the needle on “better practices” further from extra credit and closer to universal compliance.
We rounded up 15 companies we love to shop from that also happen to be certified B Corps, helping drive a global movement that uses business as a force for good.
Check out 15 B-Corps brands we love to shop from:
Read our entire Prose review here.
Shop Prose here.
Prose is a trailblazer for custom haircare and is one of the most personalized beauty brands on the market.
Launched in 2017 and added to the B Corp list in 2019, Prose is focused on powering complete customized hair care products that cater to the specific needs and goals of each individual’s hair and scalp.
As reported by Insider Reviews senior reporter Connie Chen, who tested the line, Prose founders used their experiences in marketing, digital strategy, and R&D roles at consumer product companies like Procter & Gamble and L’Oréal to help define Prose’s data-driven and ingredient-centric business model.
Adopting this technology-driven approach with an apothecary-style concept, Prose products find success in their made-to-order products that offer the highest quality of clean, sustainably sourced ingredients.
Shop Allbirds here.
Allbirds are often referred to as the “world’s most comfortable shoes” and we’d be inclined to agree. We also love that each …read more
Source:: Business Insider