Summary List Placement
Founded in 2018, Vessi is a Vancouver-based startup specializing in sneakers that are lightweight, breathable, and 100% waterproof.
Their shoes use a knit material called Dyma-tex, which allows heat and moisture in the form of sweat to escape, but prevents water from entering.
We tested them out to see if they lived up to the hype and demand. Spoiler: they absolutely did.
As consumers, we all hate when the things we want are sold out. But as a retailer, a completely sold out stock is actually a good problem to have — and it’s one that Vancouver-based sneaker brand Vessi knows all too well.
Founded in 2018 by Andy Wang, Tony Yu, and Mikaella Go, Vessi has gained notoriety for its 100% waterproof sneakers. We named them the best waterproof sneakers in our buying guide for waterproof footwear, and apparently, we’re not the only ones who like them so much.
In less than one year, the startup went from selling 5,000 pairs a month to 50,000 pairs a month, accounting for a 900% increase in sales. The demand became so overwhelming that Vessi decided to shut down its website for a few weeks to catch up on orders and learn more about the thousands of customers who had already bought pairs.
“During the period of halting orders, we answered all consumer queries, got on the phone to listen to direct feedback, and we were able to learn even more about what our core customers crave — from seamless policies to product improvements.” Yu told Business Insider.
Now, the shoes are back in stock, and Vessi is back in business.
What makes Vessi’s shoes different
What separates Vessi from other sneaker brands is the innovative waterproofing technology it uses, and the fact that each pair only weighs 6.7 ounces.
Vessi’s are the lightest waterproof shoes in the world (according to them), making them far more versatile than clunky rain boots, heavy winter boots, or a lightweight shoe that’s only water-resistant. Its shoes are truly waterproof thanks to a proprietary knit material the brand created called Dyma-tex, which allows for breathability in a way most waterproof materials don’t.
Essentially, the Dyma-tex material has millions of tiny holes in the membrane to allow heat and moisture in the form of sweat to leave the shoe, while preventing water from seeping in. For good measure, the shoes are also treated with a water-repellent layer to allow dirt, stains, and water to bead right off the surface.
The INSIDER video team tested out the shoes by jumping into puddles and submerging them in buckets of water, which you can watch below.
Several of the Insider Reviews team members tried them out as well, and suffice it to say we were all impressed. Keep …read more
Source:: Business Insider