free agent execs 4x3

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2021 has kicked off with some big executive moves.

Univision hired ad-sales veteran and former WarnerMedia exec Donna Speciale, studio Warner Bros. named former Universal exec Josh Goldstein as its marketing chief, Masterclass brought in former Disney streaming exec Vanna Krantz as its CFO, and Ava DuVernay’s Array expanded it executive team.

The new hires come after media’s massive restructurings and pandemic-driven business troubles took axes to media jobs in 2020 and thrust experienced talent in the TV and film industries onto the job market.

Across the US media landscape, a staggering 28,637 jobs were slashed in 2020 through October, compared with around 9,198 during the same period in 2019, according to outplacement firm Challenger, Gray & Christmas, Inc.

Still, companies inside and outside the media industry are searching for talent with media skillsets, top headhunters told Business Insider last year. Apple and Disney also each recently hired key former execs from shuttering streaming startup Quibi, as another example.

Read more: Quibi poached top talent from Netflix, Snap, and Hulu. Meet 9 leaders and content execs who are now free agents as the startup winds down.

One of the headhunters also told Business Insider in December that recruiting was picking up across the TV and film industries for operational roles like distribution and legal, and that hiring for those positions tends to precede creative jobs.

For many in those sectors, however, the reality is they won’t end up in the same jobs they had before. Some may return to traditional media companies in different capacities, after management has reassessed its needs and started hiring again.

Others may try to transition to different industries. The cliché that every company is a content company now seems to be a reality, particularly as more consumer brands build their own content operations and advertisers whose budgets were squeezed by the pandemic look for others ways to connect with consumers. Brands like job-search platform The Muse and healthy food startup Daily Harvest are blurring the lines between consumer and content companies.

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In the past year, some TV, film, and streaming execs have successfully jumped to jobs in other industries. TikTok hired former Hulu exec Nick Tran to head up marketing, former Disney exec Kevin Mayer also went to TikTok for a stint before hopping to an investment firm, and Adidas snapped up former Disney and BET marketer Vicky Free. 

Business Insider identified 24 respected TV, film, and streaming-video execs on the job market who leaders should know as they revamp their media and content leadership in 2021. All have helped their companies through transformational moments, or transitioned in the industry themselves. 

The list is based on our reporting and nominations we received. It includes industry veterans and rising stars, like Blair Rich, Kay Madati, Jane Wiseman, Joe Marchese, Kevin Reilly, and more. 

Some were laid off in the wake of the coronavirus pandemic or as part of ongoing consolidation among big media, others recently left their jobs for different reasons, and some are independents looking for their next opportunity.

SEE …read more

Source:: Business Insider


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