Summary List Placement
Craigslist might have brought classified ads to the internet, but Facebook Marketplace has perfected the art of peer-to-peer selling.
Thanks to the social media platform’s existing user base of about 2 billion, a spokesperson for the company told Business Insider that, “hundreds of millions” of people use Marketplace monthly, compared to around 59 million at Craiglist.
Selling on Facebook alleviates some of the trust issues users might have on competing platforms, because the vendor and buyer to see each other’s profiles. And, while the antiquated Craigslist interface is iconic, frequent sellers have increasingly gravitated toward Marketplace because of its streamlined design.
For these reasons, a crop of professional sellers has arisen on Facebook Marketplace in recent years. Some of these entrepreneurs use the site like a virtual storefront, making sales and interacting with customers, without having to worry about maintaining and promoting a separate website.
Brittany and Heather Dyer, the couple behind the farmhouse furniture business Beautiful Fight Woodworking, have been selling furniture full-time since 2017. This year, the Missouri-based business has generated more than $168,000 through the platform, according to documents reviewed by Business Insider, and sold more than 900 items. Combined with the transactions processed through their personal website, Beautiful Fight Woodworking has netted $265,900 in revenue in 2020 and surpassed 1,400 sales.
Clara Leung, the operator behind Clara’s Green House, has also used Facebook Marketplace as her digital storefront. Leung specializes in hand-potted houseplants that incorporate the tenets of feng shui into their design, type, and placement. The Washington D.C.-based vendor does not treat the platform as her full-time job — she is an accountant for the Department of Justice — but she has made more than $15,000 in six months of selling this year, according to documents reviewed by Business Insider.
Business Insider spoke with both businesses about their strategies for selling on Facebook Marketplace and the lessons they’ve learned in their years selling on the platform.
Lead with your story
When customers are shopping in peer-to-peer marketplaces, they understand they are buying from real people with real stories. As a result, crafting and then framing your story as a Facebook Marketplace vendor is critical to adding an emotional appeal on top of your product.
The Dyers, for instance, bake their story right into their branding. Their name, Beautiful Fight Woodworking, alludes to Brittany Dyer’s 2012 fight with cancer that left her paralyzed and out of a job — the origin story behind their business.
Likewise, Leung’s “About Me” page informs readers that she is from Hong Kong and versed in the practice of feng shui, as well as that she is deaf and a single mother. Leung weaves these narratives into a unified thread: she is empathetic, hard-working, and has an intuitive understanding of natural energies.
“I’m always adjusting my marketing strategies and trying to portray myself the way I need to be portrayed,” Leung told Business Insider through a sign-language translator.
Know your keywords
The primary way customers find products on Marketplace is through search terms, similar to search engine optimization …read more
Source:: Business Insider