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The term “brand ambassador” has become popular in recent years, especially within influencer marketing, but the role can vary widely by company.

Some brand ambassadors are celebrities who’ve forged a relationship with a brand and are plastered across advertisements. Others are regular customers with a few thousand followers who applied to an ambassador program.

But despite the variation, a brand ambassador program typically denotes something more standardized than a one-off influencer marketing deal. And the term suggests the influencer or celeb is taking on the mantle of representing the brand.

If you aren’t a celeb or mega influencer, becoming a brand ambassador often means going through an application process, and while the perks can include payment, they also tend to involve free products and inside access to the brand through events and all-expenses-paid trips.

Some ask your fans to vouch for you, like Sephora’s prominent #SephoraSquad program.

“You actually had to apply and get people to vote on your behalf,” said Jade Kendle-Godbolt, an Instagram beauty influencer with over 298,000 followers and a Sephora Squad member for 2020. Applicants need to get testimonials from their followers, “which is kind of a lot when you’re talking about trying to get a brand deal,” Kendle-Godbolt added. 

Kendle-Godbolt had worked with Sephora prior to becoming an ambassador. But she told Business Insider she valued Sephora’s ambassador program for offering a year’s worth of paid work — something that’s “unheard of in our world,” she said.

Length is often something that separates brand ambassador programs from other brand sponsorships or affiliate programs. While many sponsorships are secured for a single social-media post or short-lived partnership, ambassador programs often can last several months to over a year. 

Many ambassador programs accept a wide range of influencers, from nano (between 1,000 and 5,000 followers) and micro (10,000 to 100,000 followers) to macro (100,000 to over 1 million followers). Typically, micro influencers are the most common group of creators to join an ambassador program, and they offer brands value through their targeted audience that often cares about one specific niche, like beauty or fashion.

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To form this power list of the top fashion and beauty ambassador programs, Business Insider relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists. We chose these programs based on factors like perks, accessibility to join, and impact on the influencer business as a whole.

Here are the 9 ambassador programs, listed in alphabetical order: 

Check out some of Business Insider’s previous power lists: 

Interactive database of the top managers and agents for YouTube creators, Instagram influencers, and TikTok stars

The top 11 affiliate marketing networks that Instagram and YouTube influencers can use to get a cut of sales from products their followers buy

The top 19 talent managers and agents for TikTok influencers who are helping build the careers of a new generation of digital stars

SEE ALSO: The top 11 affiliate marketing networks that Instagram and YouTube influencers can use to get a cut of …read more

Source:: Business Insider


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