M.Gemi’s comfortable leather drivers have been wait-listed countless times — I’ve been wearing them for over a year now and they really are that great
Startup M.Gemi sells leather shoes handmade in small, family-owned Italian workshops. Styles range from timeless to on-trend and of-the-moment.
The company’s loafer, The Felize ($198), helped put them on the map, and as of 2019, it’s been wait-listed over 36,000 times by shoppers.
In person, they’re a perfect leather travel shoe. They slip on and off quickly in airport security lines, mold into a custom-made fit over time, and look effortlessly stylish at the same time that they’re extremely comfortable. The rubber sole also makes for more cushiony walking.
Right now, the site is offering 20% off its suede colors (now $158), leather (now $158), Croco leather (now $182), and a leopard print calf-hair (now $238) until November 10. The discount will automatically apply at checkout.
Those who have heard of M.Gemi’s shoes are just as likely to know the startup’s tagline: “Made in Italy the old way and sold the new way.” And that pretty much sums it up.
Founder Maria Gangemi grew up along the olive tree-lined streets of Sicily. She would go on to mount a career in merchandising and creative for footwear and accessories brands, always reserving a special appreciation for the artistry bestowed upon shoes made in the mom-and-pop operations so commonly found in Italy. Three things ruled the hot, intimate shops clustered in town: quality, attention, and pride in one’s work.
But it’s not always easy to schedule a trip to Italy every time you need a new pair of flats. Which is what led Gangemi to create M.Gemi — a startup that now connects anyone with internet access to shoes done “the old way” in Italy with
Source:: Business Insider