McDonald’s franchisees in leaked email call for the fast-food giant to ‘stay focused’ on creating a chicken sandwich that customers crave as the chain battles Popeyes and Chick-fil-A

McDonald's New Crispy Chicken Sandwich

McDonald’s franchisees are demanding the fast-food giant create a chicken sandwich that can rival Chick-fil-A and Popeyes’ sandwiches.
“We need to stay focused on coming up with a Chicken Sandwich our customers are going to crave,” reads an emailed message sent by McDonald’s National Owners Association on Sunday, obtained by Business Insider.
In December, McDonald’s kicked off a test of a new crispy chicken sandwich and deluxe crispy chicken sandwich in Houston, Texas, and Knoxville, Tennessee.
“So far, our customers in Houston and Knoxville have had a positive response to the test of our Crispy Chicken Sandwich and Deluxe Crispy Chicken sandwich,” a McDonald’s representative told Business Insider. “The test will continue for a few more weeks and the feedback from customers will inform our decisions moving forward.”
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McDonald’s franchisees are determined to get a chicken sandwich on the menu that can compete with Popeyes and Chick-fil-A.

On Sunday, McDonald’s National Owners Association (NOA) — an independent group of franchisees — emailed a message to members emphasizing the need for a high-quality chicken sandwich.

“We need to stay focused on coming up with a Chicken Sandwich our customers are going to crave,” reads the message, obtained by Business Insider. “A chicken sandwich that gives our customers another reason to visit McDonald’s. A McDonald’s Classic to go with our classic sweet tea.”

The NOA did not immediately respond to Business Insider’s request for further comment on the message.

The message, sent by the NOA board, said that it was important to focus on what matters despite McDonald’s recent run of negative media coverage. Two black McDonald’s executives filed a lawsuit claiming they faced racial discrimination at the fast-food giant …read more

Source:: Business Insider


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