We spoke to the execs tasked with bringing technology to some of the world’s oldest healthcare companies. Here’s how they’re picking their spots.


Moderator Sasha Khursheed Said speaks with chief digital officer including Pfizer's Lidia Fonseca, Novartis's Bertrand Bodson, and GSK's Karenann Terrell.

Healthcare giants are hiring chief digital officers to help the companies better use technology within their businesses.
Each role carries its own priorities, from finding ways to enhance drug discovery and development, to better connecting with consumers.
We spoke to the CDOs at CVS Health, Novartis, and Pfizer about their priorities.
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Technology could have big implications for the future of healthcare.

But to get there, centuries-old corporations will need to get up to speed on the digital age.

“I happen to believe that there are two kinds of companies,” Lidia Fonseca, Pfizer’s first chief digital and technology officer, told Business Insider. “Companies that are born digital, and then companies that are trying to become digital. If you’re older than 20 years old, you’re in the second camp.”

Pfizer, for its part, is 170 years old. Fonseca was brought in at the start of 2019 to help the pharmaceutical giant become digital.

Over the past few years, healthcare companies have hired on chief digital officers to oversee efforts to make companies more tech-savvy. Each role carries its own priorities, from finding ways to enhance drug discovery and development, to better connecting with consumers.

Here’s a look at how chief digital officers at Pfizer, Novartis, and CVS Health are picking their spots.

Pfizer’s 5 digital priorities

When Fonseca joined Pfizer at the start of 2019 from Quest Diagnostics, she was the first at the company to hold the title of chief digital officer, a role that encompasses a company-wide effort to digitize the pharmaceutical giant.

During her first year, she’s homed in on five priorities, generally based around innovating with technology and building a digital culture at Pfizer, a $210 billion pharma company known for the cholesterol-lowering pill …read more

Source:: Business Insider

      

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