Coliving company Quarters just hired a former WeWork and Wyndham Hotels exec as COO to help lead a multi-city US expansion


Rui Barros, COO of Quarters

German coliving company Quarters has hired Rui Barros as its chief operating executive as it continues a US expansion.
Barros previously held executive roles at WeWork and Wyndham Hotels and Resorts, and most recently was COO of boutique hospitality group Habitas.
Quarters had raised $1.1 billion for its European expansion and $300 million from German real estate investor Ralph Winter for its US expansion earlier this year.
Coliving advocates promote the setup as a solution to both the millennial loneliness epidemic and rising rental costs in the largest cities, like New York.
WeWork coverage here.

German coliving company Quarters has hired Rui Barros as chief operating officer as looks to continue its US expansion.

Quarters, with 3,000 active units across 14 locations and almost 8,000 more units being developed, claims to be the largest coliving provider in Europe and the United States. The company had announced that it raised $1.1 billion for its European expansion and $300 million from German real estate investor Ralph Winter for its US expansion earlier this year.

Barros previously held multiple executive roles at WeWork and Wyndham Hotels and Resorts, and most recently was COO of boutique hospitality group Habitas.

Quarters is one of two coliving brands under the Medici Living Group and operates separately from the Medici Living Group brand. The company recently kicked off its US expansion, with two sites in New York and one in Chicago already open. Other locations are opening soon in Philadelphia, Austin, Brooklyn, and Washington D.C.

“The US is our most important market,” wrote Quarters CEO Gunther Schmidt in a statement accompanying the announcement.

Coliving has, so far, had a harder time breaking into the US market than it has in Europe.

Opinions vary as to why, but whether a European penchant for sharing, an …read more

Source:: Business Insider

      

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