Ad agency FCB ends partnership with London International Awards after controversy over surprise appearance by fired Droga5 executive

Ted Royer 2

The London International Awards’ annual conference in Las Vegas sparked controversy after Ted Royer, an executive fired from ad agency Droga5 last year, made a surprise appearance.
Ad agency network FCB, part of giant holding company IPG, told Business Insider it would stop participating in LIA events due to a “disappointing and unsatisfactory” response by the organization.
A source who attended Royer’s speech said he and other attendees felt “manipulated” and worried that their travel expenses would not be reimbursed if they left.
Royer was terminated by Droga5 in early 2018 after more than a decade with the agency, but the reasons for his firing have never been made public.

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The London International Awards, an annual gathering of ad industry professionals, apologized to attendees upset that its event in Las Vegas October 6 for up-and-coming creatives featured a surprise guest speaker: Ted Royer, the former chief creative officer of Droga5 who was publicly fired by that agency last year.

Agency network FCB, which is part of holding company giant IPG, told Business Insider it would no longer participate in LIA events.

“A recent presentation given at the LIA was deeply upsetting to some of our team in attendance, and the reaction and response by the LIA has been very disappointing and unsatisfactory,” said an FCB representative. “We are therefore terminating our partnership with them.”

One person who attended Royer’s speech told Business Insider that multiple women were “visibly shaken and emotional” as they walked out of the venue.

Read more: Accenture Interactive just bought Droga5, right after a top exec at the firm said it’s ‘just getting started’ in its plan to disrupt advertising

A veteran creative leader was fired by one of the industry’s hottest agencies last year

Royer spent more than a decade at Droga, where he led creative for …read more

Source:: Business Insider


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