Wendy’s is making a $20 million push into breakfast with menu items like a coffee-infused Frosty and a Breakfast Baconator (WEN)


Wendy’s is rolling out a nationwide breakfast menu in 2020, and it includes three new items: the Honey Butter Chicken Biscuit, the Breakfast Baconator, and the Frosty-ccino.
The expanded menu will cost the company an estimated $20 million and add 20,000 jobs to accommodate extended hours.
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Wendy’s is finally betting big on breakfast.

After years as the lone major fast-food chain without a national breakfast menu, the company announced on Monday it will debut revamped morning offerings in all US restaurants in 2020. The expanded menu will cost the company an estimated $20 million as well as open up an additional 20,000 jobs to accomodate longer hours.

The updated menu includes three new breakfast items:

The Honey Butter Chicken Sandwich: Fried chicken and whipped honey butter on a biscuit.
The Breakfast Baconator: An egg, six strips of Applewood smoked bacon, a breakfast sausage patty, two slices of American cheese, and swiss cheese hollandaise sauce on a bun.
The Frosty-ccino: Cold-brew coffee mixed with either chocolate or vanilla Frosty cream.

“Launching breakfast in our US restaurants nationwide provides incredible growth opportunities,” Wendy’s CEO Todd Penegor said in a statement. “We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy’s fan favorites on our breakfast menu to set us apart from the competition.”

Though some Wendy’s enthusiasts took to Twitter to share excitement over the expanded menu, investors have a less optimistic disposition. Wendy’s shares fell dramatically on Tuesday following the company’s lowered profit expectations for the year.

Read more: Wendy’s nosedives after slashing its profit outlook amid plans to expand its breakfast line nationwide

Peter Saleh, BTIG’s managing director and restaurants analyst, expressed skepticism over the effort and its capacity to help …read more

Source:: Business Insider


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