The evolution of Stitch Fix: from a Harvard student’s apartment to a $2 billion company


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Stitch Fix combines the smart efficiency of data with the personal touch of clothing stylists to help millions of women, men, and kids shop for their closets.
In the eight years since its launch, it has already gone public and crossed the $1 billion annual revenue mark.
Learn more about how the service works and why it has been so successful in disrupting the online retail world below.
Sign up for Stitch Fix here to receive your first personalized box of clothing.

In 2011, Katrina Lake was a student at Harvard Business School who had been inspired by her experience as a retail and restaurant consultant to create a personalized shopping experience driven by data. Out of her Cambridge apartment, she shipped boxes of clothing to friends who needed help shopping for their closets.

From a creative idea and small apartment emerged Stitch Fix, a retail disruptor that has since gone public, posted a net revenue of $1.2 billion in the 2018 fiscal year, and attracted an active client base of 3 million people.

The San Francisco-based online personal styling service is making headlines for its rapid ascent from fledgling startup to widely recognized industry contender. This is how Stitch Fix is commanding the attentions of anyone interested in shopping, tech, and their innovative union.

How Stitch Fix works

New users begin with a Style Profile questionnaire, where you hand over your personal measurements and sizes, preferred clothing fit …read more

Source:: Business Insider

      

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