The 12 most notable retail companies of 2018


most notable brands

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It’s an exciting time to be in retail — as a brand, as a consumer, and for us as product writers. The Insider Picks team tested countless new products, learned the stories of many new startups, and followed the growth of dozens of our now-favorite companies.

A select few retail companies really impressed us in 2018, and for a variety of reasons — from superior product launches to admirable social initiatives with quantifiable impact.

They’re a standout representation of what it takes to succeed in retail today: the puzzle pieces of mission, product, branding, customer service, and other key business components fitting together to create a cohesive solution to the needs and wants of consumers.

Learn more about the all-stars of 2018 retail below. Everlane

Shop Everlane here

Everlane has much to celebrate this year, including the opening of its first brick-and-mortar stores, which were welcomed with open arms in San Francisco and New York; stellar product drops like basic but comfortable underwear, the soft leather flats we can’t stop talking about, and an outerwear collection made from recycled plastic water bottles; and another successful anti-Black Friday initiative that sent $260,000 to help fund beach cleanups across the country.

The brand impressed us throughout the year for its continued commitment to ethical, transparent manufacturing practices and almost-eerie grasp of the styles customers crave — and how to fill the gaps with its own minimalist, carefully curated take.

Dagne Dover

Shop Dagne Dover here

It’s not just you — we’ve been seeing a lot more Dagne Dover bags in the …read more

Source:: Business Insider

      

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