A woman who sells 6-figure engagement rings through Instagram says there’s a big misconception about the 4 C’s of buying diamonds


Nicole Wegman Ring concierge

Nicole Wegman started Ring Concierge, a fine jewelry business specializing in bespoke engagement rings, in 2013 by posting and selling diamonds on Instagram.
The biggest misconception Wegman sees when people buy diamonds is understanding the four C’s: cut, clarity, color, and carat weight. She said most people want a colorless diamond without inclusions.
Wegman likes to suggest dropping lower in color and clarity and allocating the budget toward carat weight.

There’s a lot to consider when buying an engagement ring. That’s part of the reason Nicole Wegman started Ring Concierge on Instagram in 2013 — to create bespoke engagement rings for women, by women.

Now, Wegman and her NYC-based team of six sell hundreds of engagement rings a year. The fine jewelry business specializes in custom engagement rings that start at $10,000 and can go into the six figures. For comparison, the average cost of an engagement ring in the US is $6,000, Wegman told Business Insider.

Wegman said that the biggest decision behind each ring is, unsurprisingly, the diamond itself — but that people come in with certain misconceptions, too.

“The biggest misconception is, people will come in and say, ‘I did research online and I read about the four C’s and I think I need to have a colorless diamond with barely any inclusion,'” Wegman said.

Read more: Millennial attitudes are forcing a massive change in the diamond industry

The four C’s refer to a diamond’s cut, clarity, color, and carat weight. Diamond clarity reflects a lack of blemishes or inclusions, which many stones naturally have. The GIA International Diamond Grading System assigns grades that range from flawless to obvious inclusions, which affects the stone’s value.

“In reality, I always suggest …read more

Source:: Business Insider

      

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