Former USGA official Sarah Hirshland named to lead USOC

By Rick Maese | Washington Post

The U.S. Olympic Committee named Sarah Hirshland, formerly an official with the U.S. Golf Association, its new chief executive on Thursday.

Hirshland will be tasked with steering the organization through a pivotal period of change and uncertainty. The governing body for Olympic sports in the United States continues to face congressional scrutiny and is awaiting the results of an independent investigation that might explain the USOC’s role in and knowledge of the decades-long abuse perpetrated by USA Gymnastics doctor Larry Nassar, a convicted child molester accused by more than 330 girls and women of sexual abuse.

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“The USOC’s at a critical time in its history and it requires an energetic, creative and inspiring leader who will ensure the athletes we serve are protected, supported and empowered in every possible,” USOC Chairman Larry Probst said on a conference call with reporters, “and we believe we have found that leader in Sarah Hirshland.”

Hirshland becomes the first woman to serve as the organization’s permanent chief executive. She was most recently the chief commercial officer for the USGA and was responsible for that organization’s media and content distribution, corporate partnerships, merchandise and licensing, marketing and communications. Her new posting will be markedly different, taking over a body that has been targeted by congressional leaders demanding change and accountability.

“As a female leader in the world of sport, I understand the importance of creating cultural change,” Hirshland said. “I understand the importance of creating an environment in which athletes can be successful in their personal and professional lives, and I understand what it takes to get there. For me, this is an incredible challenge but an incredible opportunity …read more

Source:: The Mercury News – Sports


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