Major fast-food chains are missing out on a $13 billion opportunity
It’s nearly impossible to get a substantial vegan meal at most fast-food chains.
A study by the Plant Based Foods Association shows that the plant-based food industry — which includes meat and dairy alternatives, tofu, egg replacements, and other animal-product alternatives — generates over $13 billion in sales annually throughout the US economy.
By not adapting to the increasing demand for vegan food, fast-food chains are missing out on a huge opportunity.
I recently tried to survive a week eating nothing but vegan food from popular fast-food chains.
Unsurprisingly, it was a failed experiment. Over the span of three days, I ate under 2,000 calories and nearly 70 grams of sugar. My options were, for the most part, limited to french fries, sugary oatmeal, and plain salads. I couldn’t get enough protein to make it through one day, let alone three.
While I’ve been vegan for quite a while, this experiment opened my eyes to one of the fast-food industry’s biggest shortcomings: a failure by most chains to offer even one substantial vegan meal.
Restaurant consultancy group Baum+Whiteman expects plant-based foods to be the top trend of 2018. A study by the Plant Based Foods Association from September 2016 found that the plant-based food industry — which includes meat, dairy, and egg alternatives — generates over $13 billion in sales annually throughout the US economy.
Currently, Nielsen data shows that nearly 40% of Americans are trying to incorporate more plant-based foods into their diets. According to Baum+Whiteman, 58% of adults choose to drink non-dairy milk instead of dairy milk, yet most fast-food chains don’t carry any alternatives to dairy milk. In the past year alone, Google has seen a 90% increase in vegan-related searches.
In addition to consumers opting for meat and dairy …read more
Source:: Business Insider