THE MOBILE BANKING COMPETITIVE EDGE REPORT: How banks rank on offering the features consumers say are critical for choosing a bank
This is a preview of a research report from Business Insider Intelligence, Business Insider’s premium research service. This report is exclusively available to enterprise subscribers. Check to see if your company has access.
Banks are going to new lengths to attract and retain customers with mobile features.
In Business Insider Intelligence’s Mobile Banking Competitive Edge study, 83% of respondents said they use mobile banking. And banks are investing in mobile banking capabilities at unprecedented levels: Bank of America tripled its 2015 mobile banking budget in 2016, and maintained it through 2017, for example. Cutting-edge banking services are “table-stakes to attract and retain customers,” according to Michelle Moore, Head of Digital at Bank of America.
Business Insider Intelligence’s first Mobile Banking Competitive Edge Report identifies which mobile banking and emerging features are most important to consumers when choosing a bank. The study ranks the largest 15 banks and credit unions in the US by whether they offer the mobile features that customers say they care most about. The report helps channel strategists choose which features they should focus their attention on, and lets them see how they compare to rival banks in offering those features.
This study uses exclusive data from the BI Insiders Panel (BIIP), an exclusive online community of 17,000 of our readers from all over the world. Designed to be a leading-edge indicator of what’s next in digital, BIIP members tend to be affluent, tech-savvy early adopters. This means that the BIIP community is an especially sensitive indicator of what consumers will buy and adopt, as well as what behaviors, devices, and platforms will be the winners in digital disruption.
Here are some of the key takeaways from the report:
Wells Fargo leads the pack. The bank offers in-demand mobile transfer capabilities, along with competitive …read more
Source:: Business Insider
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Seventh in a series of 10 profiles on players who could be a target of the Raiders with the No. 10 overall pick in the NFL draft on April 26. No. 7 is Michigan defensive tackle Maurice Hurst:
Position: Defensive tackle
Ht./Wt: 6-foot-2, 292 pounds
Why he fits the Raiders: A classic three-technique tackle, Hurst has the sort of get-off reminiscent of Warren Sapp and John Randle as inside rushers. That happens to be exactly what the Raiders are looking for as defensive coordinator Paul Guenther does what he can to free up Khalil Mack with as many single-block situations as possible. Last year’s drafted tackles, Eddie Vanderdoes and Treyvon Hester, gave little indication they will make quantum leaps as pass rushers in year 2. Physical issues could make Hurst a trade-back or even second-option although skill level indicates he should go higher.
Why he doesn’t: Hurst was unable to participate in the scouting combine to do a heart condition but he’s since been cleared to play and participated in his Pro Day. It remains to be seen which team will take on a player with an ailment that could be serious. Guenther and Gruden are also hoping to get as much as possible from Mario Edwards Jr. as an inside rusher.
Raiders’ draft preview: Is another edge rusher an option at No. 10?
Raiders GM Reggie McKenzie talks Khalil Mack, Aldon Smith and more at his pre-draft press conference
Kurtenbach: My seven-round Raiders mock draft
Raiders’ draft …read more
Source:: The Mercury News – Sports